Contact person for
Evaluation of courses
Allocation of theses at the Chair of Sales and Marketing
Receipt and processing of re-evaluation requests
Exercise: Introduction to Marketing Intelligence
Exercise: Methoden der Marktforschung
Research interests
- Digital technologies in B2B business relationships
- Artificial intelligence
- Industrial metaverse
Publications in international peer-reviewed journals and conference proceedings
Henkel, D.A. & Ivens, B. (2025). “Conceptualizing the Industrial Metaverse: From Technological Layers to Business Value”, Industrial Marketing Management. (accepted for publication).
Henkel, D.A., Wieland, D., & Smirnova, M. (2025). “Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern Marketing”, Proceedings of the 31th Americas Conference on Information Systems, Montreal, Canada.
Feste, J., Peters, L., & Henkel, D.A. (2023). "Fighting Fire with Fire: Use of Technology and Emerging Technostress during the Covid-19 Pandemic in an Academic Context" Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.