We strive to enable as many students as possible who are interested in writing their thesis on a topic related to Sales or Marketing. However, the demand for supervision regularly exceeds the number of places we can offer based on our available capacity. The Chair of Sales and Marketing has therefore defined a clear allocation and supervision process.

We are aware that this may result in some students having to write their thesis in an alternative subject area that is not their first priority. However, it would not be responsible for us to supervise an unlimited number of theses. This would further reduce the already limited supervision time available per student and ultimately benefit no one.

The number of theses supervised by the Chair in recent semesters (G8/9 cohorts) is illustrated in the chart below. In total, well over 1,000 theses have been supervised since Professor Ivens took over the Chair in 2009.

The following applies to both Bachelor’s and Master’s theses: Within the limits of its available resources, the Chair aims to offer supervision to as many interested students as possible. However, not every applicant can be accommodated. We currently supervise a high number of theses per semester. Since topic development, supervision, grading, and writing the evaluation report all require considerable time to ensure proper preparation, support, and assessment, it is in the interest of both those we supervise and those we cannot supervise that we do not accept an unlimited number of theses.

Against this background, we limit our supervision capacity.