University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Study
  9. Current Courses

All important information about our courses can be found in the Chair’s Info VC course.

 

Please note:

  • Central organization: No prior registration is required to participate. Exam registration is carried out via FlexNow or through registration without examination (Scheinanmeldung). Current exam dates for centrally organized exams can be found in the exam schedule of the Examination Office.
  • Decentralized organization: Prior registration is mandatory for participation. Course registration is communicated by the Chair via the Info VC. Exam registration is communicated individually by the Chair.

Bachelor Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequencyOrganisation
VM-B-01Sales and Marketing ManagementExamEnglishSScentralized
VM-B-03Introduction to Marketing IntelligenceExamEnglishWScentralized
VM-B-04Global MarketingPresentation + ExamEnglishWS

decentralized

VM-B-05Business-to-Business-Markets and -Marketing (VHB Course)ExamGermanSS/WS

decentralized

VM-B-06Strategic Brand ManagementExamEnglishWScentralized
VM-B-07Customer Relationship ManagementExamGermanSScentralized

Master Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequencyOrganisation
VM-M-01Price ManagementExamEnglishSScentralized
VM-M-02Business-to-Business Marketing & PurchasingExamEnglishWScentralized
VM-M-03Methoden der MarktforschungExamGermanSScentralized
VM-M-04Research Seminar Business-to-BusinessSeminar Paper + PresentationEnglishSS

decentralized

VM-M-05Research Seminar International MarketingSeminar Paper + PresentationGermanWS

decentralized

VM-M-09Intercultural Challenges in Customer and Account ManagementExamEnglishWS

decentralized

VM-M-14Blockchain Applications for Business (VHB Course)ExamEnglishSS/WS

decentralized

VM-M-15Sustainability and Responsibility in ManagementExamEnglishWScentralized
VM-M-17Designing a Life with PurposeSeminar Paper or PortfolioEnglishWSdecentralized
VM-M-18Marketing- und Vertriebscontrolling (VHB Course)ExamGermanSS/WSdecentralized
VM-M-25Sustainability at the Bottom of the PyramidSeminar Paper or PortfolioEnglishSSdecentralized
VM-M-26Corporate Responsibility and Product ManagementExamEnglishSScentralized