Fields of Activity

Marketing Research und Marketing Concepts

• Marketing Intelligence
• Conceptual and methodical questions of marketing research
• (Field) trade-related distribution concepts, vertical marketing
• Market surveys (incl. questionnaire design and result evaluation)
• Development of market-oriented and consumer-oriented marketing concepts, innovation marketing

Customer Satisfaction and Costumer Behaviour

• Consumcer satisfaction and complaint behaviour
• Quality policy for material goods and services
• Satisfaction and complaints management
• Older consumers (senior citizen's market)

City- und Regional Marketing

• Image analyses concerning local authorities and regions as industrial locations
• Location Marketing
• City and retail development

Green Marketing and Marketing Ethics

• Environmental awareness and environmental behavior of consumers
• Concepts for green products, packaging, services, public relations
• Enterprise responsibility for environment and society

System Marketing

• Marketing research / marketing complex (system) technologies
• Software marketing