University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Former Assistants
  10. Daniel Hein

Daniel Hein, M.Sc.

Daniel Hein, M.Sc.

Research Interest

  • Business Digitization
  • Customer Relationship Management
  • Augmented Reality

Selection of Publications

  • Leischnig, A., Ivens, B., W?lfl, S., Hein, D. (2017). "Service Digitization – Review of the Literature and Research Agenda," in Bruhn, M., Hadwich, K. (Hrsg.): Dienstleistungen 4.0 – Konzepte, Methoden, Instrumente, Wiesbaden: Springer Gabler.
  • Hein, D.W.E., Jodoin, J., Rauschnabel, P.A., Ivens, B.S. (2017). "Augmented Reality Smart Glasses: Societal Benefits and Risks", in Altinpulluk, H., Eby, G. (Hrsg.): Mobile Technologies and Augmented Reality in Open Education, Hershey: IGI Global.
  • Rauschnabel, P. A., Hein, D.W.E., He, J., Ro, Y.K., Rawashdeh, S., Krulikowski, B. (2016). "Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses", Journal of Interactive Media (i-com), 15(2), pp. 179-194.