University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Study
  9. Current Courses

All important information about our courses can be found in the Info VC course of the chair.

Please note:

Centralized courses: No prior registration is required for participation. Exam registration takes place via FlexNow or via a certificate registration (Scheinanmeldung). The current exam dates for centralized exams can be found in the exam schedule(289.0 KB) of the Examinations Office.

Decentralized courses: Prior registration is mandatory for participation. Exam dates as well as exam registration will be communicated by the chair in the Info VC.

Master Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequencyOrganisation
VM-M-01Price ManagementExamEnglishSScentralized
VM-M-02Business-to-Business Marketing & PurchasingExamEnglishWScentralized
VM-M-03Methoden der MarktforschungExamGermanSScentralized
VM-M-04Research Seminar Business-to-BusinessSeminar Paper + PresentationEnglishSS

decentralized

VM-M-05Research Seminar International MarketingSeminar Paper + PresentationGermanWS

decentralized

VM-M-09Intercultural Challenges in Customer and Account ManagementExamEnglishWS

decentralized

VM-M-14Blockchain Applications for Business (VHB Course)ExamEnglishSS/WS

decentralized

VM-M-15Sustainability and Responsibility in ManagementExamEnglishSScentralized
VM-M-17Designing a Life with PurposeSeminar Paper or PortfolioEnglishWSdecentralized
VM-M-18Marketing- und Vertriebscontrolling (VHB Course)ExamGermanSS/WSdecentralized
VM-M-25Sustainability at the Bottom of the PyramidSeminar Paper or PortfolioEnglishSSdecentralized
VM-M-26Corporate Responsibility and Product ManagementExamEnglishSScentralized

Bachelor Courses

ModuleCourse NameCurrent Method of ExaminationLanguageFrequencyOrganisation
VM-B-01Sales and Marketing ManagementExamEnglishSScentralized
VM-B-03Introduction to Marketing IntelligenceExamEnglishWScentralized
VM-B-04Global MarketingPresentation + ExamEnglishWS

decentralized

VM-B-05Business-to-Business-Markets and -Marketing (VHB Course)ExamGermanSS/WS

decentralized

VM-B-06Strategic Brand ManagementExamEnglishWScentralized
VM-B-07Customer Relationship ManagementExamGermanSScentralized