The courses offered by the Chair of Sales & Marketing combine scientific foundations with the real questions that companies and markets are facing today. Our aim is not only to equip students with knowledge—we want to enable them to truly understand marketing and sales decisions, question them critically, and shape them independently.

Our courses address key topics in marketing and sales. At the same time, theory is never an end in itself: case studies, lively discussions, and current research ensure that concepts become tangible and that students learn to analyze markets and customer relationships from different perspectives.

In addition, we supervise bachelor’s and master’s theses covering a broad spectrum of marketing and sales topics. Scientific work, critical thinking, and the independent development of research questions are at the core of this process.

After all, anyone who wants to make a difference in practice later on needs both: solid methodological foundations and the courage to ask their own questions.