Transfer
KMU-KI-Erfahrungszentrum
“Experience, understand, and apply digital, intelligent, and sustainable production”
The aim of the project is to support as many small and medium-sized enterprises (SMEs) in the region as possible in their digital transformation.
BMW Group
The aim is to ensure brand and model recognition while maintaining a high degree of innovation. We also specialize in the visual, acoustic, and haptic design of vehicle interiors and exteriors.
PsyAIHance
Together with PsyAIHance, we evaluate products such as FluxBuds (R), which enable stuttering to be effectively reduced or even eliminated. The evaluation also takes comfort and usability into account.
Salts Healthcare
We are fundamentally reframing Salts Healthcare's medical devices to open up entirely new perspectives for patients.
We have partnerships with:
- Salts Healthcare
- BMW Group
- PsyAIHance
- Cleantec Innovation Park Hallstadt
- Brose Fahrzeugteile
- Stadt Bamberg
- Heinz-Glas
- Braugasthof Grosch GmbH & Co KG
- DBA Deutsche BierAkademie GmbH
- Private Braugasth?fe
- Kinderarztpraxis Mei?ner / PedMed Bamberg
- Klein Eden - Tropenhaus am Rennsteig gGmbH
- Joshuas Braumanufaktur
- Magnat Bauelemente GmbH
- Posthotel Alexander Herrmann
- freakstotable
- freaksforfuture
- Oskar-Hacker-Stiftung
- Digitalraum Main-Donau-Moldau
In the past, we have collaborated with:
- Chanel
- Daimler Chrysler
- Mercedes-Benz
- Tropenhaus Klein Eden
- Agil Bamberg erleben
- Bogenberger Photographie
- B?hmler Einrichtungshaus GmbH
- Brauerei Gasthof ReblitzFord
- CogVis
- Infokom
- ista
- Main Connect GmbH
- Messingschlager GmbH & Co. KG
- Rechtsanwaltskanzlei Dr. Dinglreiter
- Schlagzeugschule Vogt
- Schneiders Hutmanufaktur
- Seniorenzentrum Gundelsheim, Seniotel
- Stadtwerk Ha?furt GmbH
- Herr Kiesewetter l?dt ein…
- KA Metallbau GmbHThomas Kasturai2Cat
- Tesan
- Call a Bike
- Baur Versand
- ABB
- Deutsche Bahn
- RWE
- Eight
- France Telecom & Orange lab
- Bundespolizei
- Bayerische Polizei
Current projects
StraViMi (Strategic Virtualization for Small and Medium-Sized Enterprises)
Distance as an opportunity for SMEs
Strategic Virtualization beyond the COVID-19-Pandemic
A project of the Chair of General Psychology and Methodology at the University of Bamberg.
The limitations of the COVID-19 pandemic have massively increased the importance of virtual communication forms: There is no way around Zoom, Skype, Teams and many other solutions. What is mostly discussed is the technology and its problems. Virtualization is experienced as deficient compared to real communication. So how can virtualization be optimized to ensure good communication beyond purely technical quality considerations? How can virtualization be consistently expanded to create high-quality advertising, marketing, product, sales and consulting offerings outside of purely conversational situations? How can virtualization be used strategically to create real added value? And finally: How can better inclusion (of people with physical or mental impairments, people with language barriers, the elderly, and people who need to isolate themselves for health reasons) be achieved in this way?
One important answer to this question is our project on Strategic Virtualization: Here we consider and serve several levels of virtual communication in a long-term perspective. The topics of communication, information, information design, user experience, emotion, values and aesthetics are dealt with in a practical way from a psychological perspective - with findings from current research. An interdisciplinary team - experts from psychology, computer science and communication design - will put various forms of virtual communication into practice in workshops.
The project is funded by the European Social Fund (ESF) and the Free State of Bavaria.
Project leader: Prof. Dr. Claus-Christian Carbon and Dr. Marius Raab
Project team members: Lukas Bauernschubert, Benjamin Griebel, Heike Kiesewetter, Robin Mithoff, Stefanie Mithoff, Jennifer Tesch, Viktoria Sommermann