Person responsible for module: Prof. Dr. Thorsten Staake

Contents:
This course provides the theoretical foundation and conveys hands-on skills in the fields of data analytics
and machine learning using the statistics software GNU R. It uses real-word datasets from the realm of
energy efficiency and consumer behavior and conveys the subject matter through real-world examples
and practical challenges.
Following a refresher in descriptive statistic, the course covers
? an introduction to the statistics software GNU R,
? the design of field experiments and the use of Information Systems to collect behavioral data,
? techniques to formulate, solve, and interpret linear and logistic regression analyses,
? techniques to formulate, solve, and interpret clustering analyses,
? setting up, training, and evaluating machine learning algorithms, including KNN, regression, and
support vector machines, and
? ethical issues and data privacy regulations.

Learning outcomes:
After a successful participation in this course, participants can
? translate new business and research questions that can be answered using empirical methods into
suitable experimental designs,
? plan and conduct corresponding experiments,
? choose suitable methods from the set of methods presented in class to analyze the data,
? explain their design choices, the choice of methods, and the steps of the analyses,
? apply the methods correctly and efficiently using the statics software R,
? adjust the methods if needed to solve new and specific problems based on an understanding of the
necessary theories,
? interpret the outcome of such analyses and identify the strengths and limitations of the approaches,
and
? reflect upon data protection, privacy and ethical issues related to powerful techniques for data
acquisition and analytics.

Organizational details:

• 6 ECTS / 180 h
• Zulassungsvoraussetzung für die Belegung des Moduls: keine
• Recommended prior knowledge:  This course requires a basic understanding of statistics (e.g., from a
  bachelor-level course). A statistics repetition and is part of the online
  material of the course and the of the first tutorials and should be
  complemented in self-study if necessary.
  Basic familiarity with a programming language.
• Frequency: every winter semester
• Mode of Delivery: Lectures and Tutorial - 4,00 SWS
• Language: German/English
• Examination: Written examination / Duration of Examination: 90 minutes