PACIS 2024: Vanessa Felch visiting conference

At the "Pacific Asia Conference on Information Systems (PACIS)" held from July 01-05, 2024, Vanessa Felch presented the research results of the article "Customized Preventive Returns Management: Socio-Demographic Factors and Their Influence on Return Behavior" (co-authored by Dr. Bj?rn Asdecker, Kara Kabino, Stefanie Klemisch).

The paper conducts a systematic review to better understand (1) the relationship between socio-demographic factors and returns and (2) the influence of such socio-demographic factors on the efficacy of prevention efforts. The review shows that such factors influence return behavior. Age and gender appear to be particularly relevant, while education and income have been studied only superficially. Despite the limited evidence available, it shows that the heterogeneity of customers should be considered when designing preventive measures.

The article is published here. More information about our publications and the conference can be found here:

• Publications of the chair
• Presentations of the chair
• Homepage of the "PACIS 2024"