Dominik Henkel, M.Sc.
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E-Mail: dominik.henkel(at)uni-bamberg.de
Telefon: +49 (0)951 - 863 2970
Raum: F21/02.28c
Sprechzeiten: nach Vereinbarung
Ansprechpartner für
- Evaluation von Lehrveranstaltungen
- Vergabe von Abschlussarbeiten am Lehrstuhl für Vertrieb und Marketing
- Annahme und Bearbeitung von Nachkorrekturantr?gen
- Vorlesung: Introduction to Marketing Intelligence
- ?bung: Sales & Marketing Management
- ?bung: Introduction to Marketing Intelligence
Forschungsinteressen
- Customer Experience Management
- Künstliche Intelligenz in der Kundenbeziehung
Ausgew?hlte Publikationen, Conference Proceedings & Pr?sentationen
Henkel, D. & Ivens, B. (2024), "The Role of Artificial Intelligence in Shaping B2B Marketing: Current Insights and Future Prospects", 9th International XR-Metaverse Conference, Busan, South Korea.
Henkel, D. & Ivens, B. (2024), "Artificial Intelligence as a game changer in B2B marketing? State-of-the-art and future research directions," 7th Industrial Marketing Management Summit, Leeds, Great Britain.
Feste, J., Peters, L., & Henkel, D. (2023). "Fighting Fire with Fire: Use of Technology and Emerging Technostress during the Covid-19 Pandemic in an Academic Context," Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.