• Referenzschreiben

• Digitale Touchpoints im B2B Sales und Marketing
• Augmented Reality/ Virtual Reality in Sales und Marketing
• Supplier Relationship Management
• Technostress und Nudging im E-Commerce

Henkel, D. A., Wieland, D., & Smirnova, M. (2025). Smells like strategic spirit: How artificial intelligence can shape modern marketing. In Proceedings of the 31st Americas Conference on Information Systems, Montreal, Canada.

Wieland, D., & Ivens, B. S. (2025). Not quite alike: Supplier relationship management in B2B marketing and supply chain literature. Industrial Marketing Management, 126, 30–43.

Wieland, D., Ivens, B. S., Kutschma, E., & Rauschnabel, P. A. (2024). Augmented and virtual reality in managing B2B customer experiences. Industrial Marketing Management, 119, 193–205.

Peters, L., & Wieland, D. (2023). I tell you what you want, what you really really want: Digital information nudging as a bridge towards a sustainable purchase decision. In Proceedings of the 29th Americas Conference on Information Systems, Panama.