?bersicht aller Lehrveranstaltungen
Bachelor
| Modulbezeichnung | Kurstitel | SS/WS |
| VM-B-01 | Sales and Marketing Management (ehemals Marketing Management) | SS |
| VM-B-02 | Customer Management | WS |
| VM-B-03 | Introduction to Marketing Intelligence | WS |
| VM-B-04 | Global Marketing | WS |
| VM-B-05 | Kolloquium zur Bachelorarbeit | SS/WS |
Master
| Modulbezeichnung | Kurstitel | SS/WS |
| VM-M-01 | Price Management | SS |
| VM-M-02 | Business-to-Business Marketing & Purchasing | WS |
| VM-M-03 | Methoden der Marktforschung | SS |
| VM-M-04 | Research Seminar Business-to-Business | SS |
| VM-M-05 | Research Seminar International Marketing (ehemals: Forschungsseminar Internationales Marketing) | WS |
| VM-M-06 | Seminar Aktuelle Themen in Vertrieb und Marketing (ehemals: Marketingseminar 2) | SS |
| VM-M-07 | Nachhaltigkeit in Vertrieb und Marketing (ehemals: Strategie und Verantwortung im Marketing) | WS |
| VM-M-08 | Brand Management | WS |
| VM-M-09 | Intercultural Challenges in Customer and Account Management | SS/WS |
| VM-M-10 | Nachhaltiges Produktmanagement in der Gesundheitsindustrie | WS |
| VM-M-11 | Product Innovation Management in Emerging Markets | SS |
| VM-M-12 | Health Care Marketing | SS |
| VM-M-13 | Knowledge Management in Marketing and Sales | SS |
| VM-M-14 | Kolloquium zur Masterarbeit | SS/WS |